Based in Pasadena, California, Maison De Beauté is a local business that creates mesmerizing nail art but also extends its services to wedding planning and permanent makeup. They have captured a large following with their amazing nail art, precise work and boundless creativity.
Maison De Beauté was our instagram giveaway winner and was offered a static, informational website.
The brand was already going through a redesign and our goal was to elevate their redesign in the form of a website.
- Lead Time
- Work In Progress
- Industry
- Nails, Beauty, Event Planning
- Demographic
- Mostly women between 25-35 years old
- Website Goals
- Elevate redesigned brand
- Services
- UX Research, UX Design, Web Development
-
SCOPE
LUXURY BRAND
Originally, the brand represented itself as playful and girly but has since been redesigned to show luxury and class. We focused on creating a website that captured those two keywords to create the impression of a designer brand service.
DESIGN PROCESS
We did a heavy amount of direct and indirect competitive research to not only find out what people wanted to see in a nail art website but to discover what luxury brands were doing to showcase their brand identity.
A heavy focus on color palette and font research allowed us to formulate a webpage that personified luxury and class.
The result was a website that was clean, luxurious and lavish that perfectly complimented the work the brand was doing.
