Lynne is a bubbly, bright, and warming person who rocks a great smile and she happens to be the owner of Pure Artistry By Lynne, a makeup and wedding planner business, local to Southern California.
We reached out to her to see if we could redesign her website and capture more of who she is, what she's about, and what kinds of services she brings.
Pure Artistry had an old design already live that was barebones and didn't have the personality Lynne had. The goal was to create a website that matched her bright personality and warm-hearted services while modernizing and improving the flow of the website.
- Lead Time
- 1 month
- Industry
- Makeup and Event Planning
- Demographic
- Couples Interested in Formal Events
- Website Goals
- Modernize, improve flow and give the website personality
- Services
- UX Research, UX Design
-
SCOPE
COLORS AND DEPTH
The original website design Pure Artistry had was very simple, so simple that it dulled the website and made the browsing experience lackluster. We aimed to improve the website's aesthetic by putting in colors, contrasting fonts, and shadows to provide some depth to the design. The colors changed the entire vibe of the website and brightened up the entire browsing experience.
DESIGN PROCESS
We had a few keywords to help aid the design process: bright, warm, and welcoming. We used colors to not only brighten the entire space but also used it to create an environment that was comfortable and not overbearing, while also having a feminine touch.
We also used our client to create a user persona, so that we could grab onto her personality and showcase it. The colors, the shadows, and the card-like design all contributed to a bubbly design.
The website ended up being bubbly, warm, and full of character, much like Lynne herself. It made discovering her services an enjoyable and pleasant experience that would encourage users to book.
